Sokute is an alternative kids' streetwear brand from Asia.
This brand's core values are based on 2C or CC, which are Courage and Curiosity.
The brand's mascot is Sokute, a nice and brave creature who looks more like a rabbit than anything else. Maybe it’s his ears, or maybe because he likes carrots. Anyway, he is a rabbit, alright. And here are a couple of brand stories about Courage & Curiosity.
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A carrot.
There was a cat named Uskol. He wasn't a smart or cool one. To be honest, he was a real bully.
Sokute wanted to enjoy his lunch when Uskol showed up.
Note. Cats don't eat carrots.
Note. There is a theory that Asians are naturally born martial artists. But it is hard to protect yourself with no hands or legs. Well, yeah, but the courage and ability to think quickly, that's what's important. Note. Be nice and don't be afraid.
Note. You may notice that the cat had only one eye at the beginning of the story. Well, it's because he tried to bully Sokute just last month.
As we mentioned earlier, the cat wasn't bright and didn't learn his lessons, nor did his homework.
Note. Do your homework.
Note. Sokute is being sarcastic, polite and, may be too literal. Obviously, the hooligan won't see him anymore.
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The ear and the holiday.
If you were paying attention, like at all, you remember that Sokute was a naturally born martial artist. But he also explores the world of fine arts. When you want to get good at something, you need to learn what people did before you.
Note. Be curious.
Sokute went a bit extreme trying to experience what Vincent van Gogh had experienced. Cutting his ear off, it is.
You're probably asking how the hell he can cut his ear off without hands.
Note. If you ask somebody politely, you can get directions to the museum, have your ear cut off, and even learn what time it is.
If what happened to Sokute seems sad to you, for his friends, it was a fortunate event. They had no doubt about what to get him for the coming winter holidays.
Note. It's good to have friends.
HAPPY END
