To inform the market, we launched a national campaign in leading magazines.
I came up with a two-page ad.
The teaser reads: “Is your processor overheating?”
The second one, which was placed a couple pages later reads: “Buy a fridge! From us.”
EMC`s message was about two new products working way better and faster together.
HP wanted to communicate that their new black and white printer was working faster, printing more pages from the start.
When DELL and OCS signed a contract we launched a four-page national campaign.
It was not just about products but also about business principles and benefits which partners will get working with DELL and OCS.
